Sometimes the best sales pitch is the material you leave behind.
Blaze your own trail on fertile soil. Build something cool while you’re at it.
At ProctorU, I built a marketing department of half a dozen creative jobs from scratch. From 2011 through 2017 this team covered all social media, government relations, public relations, RFP response, and sales support materials for a team of 35 account staffers who attended a total of over 100 trade shows per year. In 2016, the company restructured and rebranded. I worked to implement the new branding across the organization, and spearheaded a content strategy that included several new approaches to blogs and white papers. Below are materials from before and after the rebrand.
ProctorU White Paper
Cheating. Plagiarism. Fraud. Deceit. Academic dishonesty on college and university campuses today takes many different forms. Download the white paper to learn more.
Executive Advisory Board Program
In conjunction with our exhibit at the Online Learning Consortium’s bi-annual conference, ProctorU asserted itself as a leader in the space by holding this committee meeting for key stakeholders. The meeting proved to be an excellent venue for innovative academic administrators to exchange ideas with ProctorU’s executive leadership team. Download the program to review more details.
ProctorU Conference Packet
This ever-evolving document was the workhorse of our marketing strategy for many years. At the high-water mark, our team attended over 140 education conferences in a single year. The academic audience rarely makes decisions on the exhibit hall, so this booklet was developed to answer many basic questions and serve as a resource. Read the full packet here.